Nakuru County is gearing up to celebrate World Tourism Day in a spectacular manner at Lake Elementaita Wildlife Sanctuary. The selected theme for this year’s event, ‘Tourism and Green Investment,’ underscores the county’s commitment to environmental sustainability amid the challenges posed by climate change.
Rosemary Kimani, the Chief Officer for Tourism and Culture, expressed the strategic choice of Lake Elementaita out of the six lakes in Nakuru County. She highlighted that this selection aims to accentuate the intrinsic link between tourism and green investment, emphasizing the county’s dedication to aligning with global efforts in promoting eco-friendly practices.
The Chair of World Tourism Day, Nakuru edition, Mr. David Mwangi, emphasized the significance of this celebration. Beyond being a moment of festivity, it serves as a platform to position Nakuru as a premier tourism destination. The event is poised to attract visitors and effectively market the county’s rich natural and cultural heritage.
Governor Susan Kihika is set to lead the distinguished guests, including representatives from the National government and various stakeholders within the tourism industry, in commemorating this significant day. The event, scheduled for September 27, promises a diverse array of activities catering to different interests.
The festivities will include hiking, offering enthusiasts the opportunity to explore the scenic beauty surrounding Lake Elementaita. Bird watching enthusiasts will find themselves in paradise as they discover the rich avian diversity that graces the sanctuary. A fun run will add an element of excitement, while horse races, camel rides, and biking activities promise thrills for adventure seekers.
Cultural enthusiasts can look forward to captivating traditional dances that showcase Nakuru’s cultural vibrancy. Additionally, exhibitions will provide a platform for local artists and craftsmen to display their talents, contributing to the vibrant tapestry of Nakuru’s cultural identity.
As the county unites to celebrate World Tourism Day, it not only recognizes the economic potential of tourism but also underscores the imperative to do so responsibly. Nakuru County’s emphasis on ‘Tourism and Green Investment’ not only enhances its appeal to visitors but also positions it as a responsible steward of its natural and cultural resources.
In essence, this celebration becomes a testament to Nakuru County’s commitment to fostering sustainable tourism practices, ensuring that future generations can continue to marvel at the beauty of Lake Elementaita and the broader wonders the county has to offer. World Tourism Day 2023 promises to be an event of joy, reflection, and a renewed commitment to preserving the treasures that make Nakuru a gem in Kenya’s tourism landscape.
