The County Government of Nakuru, under the leadership of H.E. Governor Susan Kihika, is implementing a plan to strengthen sports activities with the goal of developing competitive teams capable of participating in top-flight national leagues.

Speaking during a meeting with sports stakeholders, County Executive Committee Member (CECM) for Sports, Josephine Achieng, outlined several initiatives already underway to promote sports development. These include organizing local sports events such as tournaments, fun runs, and sports festivals. The events are intended to bring residents together, identify sporting talent, and create opportunities for structured competition.

Ms. Achieng emphasized the importance of establishing fully-fledged professional clubs across various sporting disciplines, including football, netball, basketball, and volleyball. She noted that professional club structures will help raise the quality of competition, provide athletes with career pathways, and increase the county’s representation at national and regional competitions.

Stakeholders in attendance commended the county administration’s focus on sports, noting that infrastructure improvements and talent development programs are critical for the growth of the sector. They also expressed their readiness to collaborate with the county government in implementing the new strategies.

The revitalization plan is expected to bring multiple benefits to the county. By formalizing sports programs, more young people will have access to structured training and competitive opportunities, giving them the chance to develop skills that can open doors to professional sports careers. Community engagement will be strengthened as residents come together to participate in or support local sporting events. In addition, increased participation in physical activities is anticipated to improve health and wellness across the county. The growth of sports events is also projected to create economic opportunities through sports tourism, local event hosting, and the growth of related businesses.

As part of the immediate action plan, preparations are ongoing for a pre-season tournament scheduled for September this year. The tournament will serve as a platform to test new teams, assess performance levels, and attract scouts and sponsors. In addition, this Saturday, Afraha Stadium will host a football match between Nakuru Combined and KCB, which will act as a curtain-raiser for upcoming county sports activities and provide local players with exposure to higher-level competition.

Ms. Achieng reaffirmed the county’s commitment to developing sports as a driver of youth empowerment, community cohesion, and economic growth. She urged all stakeholders, including schools, clubs, and private partners, to support the county’s efforts to build a sustainable sports ecosystem.